Hi brandon artisan president of champion strategies and spokesperson for shop, smart autos, giving you the consumer, the best education.
You need for your next great experience when purchasing an automobile.
Last time we were together, we were talking about ways that you can be a dealership, be part of the community and also thrive by selling more vehicles if we consider doing these things.
So, let’s pick it up from where we left off.
How about ensuring that you have knowledgeable employees? Retail has a tough situation when it comes to knowledgeable employees, many employees, but many times they can’t give you the consumer.
The answer that you’re looking for right then many times you can bring it up and google it before the employee even knows.
What’s going on so, while not every employee, you hire may be knowledgeable about the business from the start, be sure you have a good training program in place and shop.
Smart autos believe in great training for all of its employees and all of its vendors that it works with.
Why the confidence of you, the concept of that employee, goes up when knowledge can be noticed by the consumer and the employee knows that they’ve done a good thing by helping you it’s a win-win when it comes to trust in your dealership.
How about building relationships and the sale will follow and here’s what i mean by that? Whether personal or business relationships are built on trust.
So while it’s necessary to make sales to keep your business running, focus on the relationship factor and the sales will come, let your customers and potential customers know their importance and offer value-added extra like workshops, car care clinics or even online tutorial nowadays, in order to satisfy That group of people that are concerned about the current pandemic be a great communicator, ensure you have easy ways for you, the consumer, to get in touch with your business, whether they’re asking questions, lodging complaints or even providing valuable positive feedback from their view.
Everything your customer has to say is something you need to hear i’ll say that one again, because most businesses miss that everything your customer has to say is something you need to hear so be sure to have a presence online post.
Your contact information both on your website and make it easy for people to get in touch with you.
Let your customers help you.
Previous customers are a great resource when you’re building your reputation and gaining trust for your dealership.
So don’t be afraid to ask for feedback and testimonials from those who had great experiences at your dealership.
Share their positive experience with potential new customers as a way of creating confidence in your brand, always remember: quality, quality quality quality from every department.
That is very compelling content for any retailer any business.
It’s one thing to call yourself the experts in your field, but if you’re the one actually offering a relevant and instrumenting content to your customers, things that can educate them about their car buying experience.
You will give yourself and your dealership more credibility.
The reason being is, if you position yourself as a trusted source by providing information about your dealership online articles, tutorials infograms, more ways to meet your customers needs and help inform them.
Then your content will keep you in the front of mind of your consumers, which builds more trust in your brand.
Now, while there are many ways you can go about, building trust the key can be found in a single underlying factor.
You must be authentic if you work hard.
Let your authentic comes through each and every time see when you’re, authentic, each and every time it not only boosts yourself, but it boosts your brand and your personality to your guests, who will leave there and go to their trusted people and tell them about the experience At your dealership, so with so many choices in the marketplace, it’s important to note that shoppers won’t stay with the dealership that doesn’t gain their trust.
For many reasons, this is an absolute imperative and we’ve seen it year in year out decade in decade out, some dealerships are firmly planted as a brand staple in the community, while others are here today gone tomorrow.
But if you just do some of these things for the consumers that we’ve talked about in the last two sessions, the better off your dealership has it’s about being involved, it’s about being part of a community, not just a brick and mortar, and you expect everyone to Come to you without you reciprocating and giving back to that community in whatever way possible.
There’s no one exact thing, but i do know: there’s hospitals in your community.
I do know that there’s educational institutions in your community – i do know that there’s non-profits in your community find something at your dealership can show the people in your marketplace that you do trust and invest with them once again.
Brandon hardison president of champion strategies and spokesperson for shop, smart autos, as always in parting.
You go out and make .