Hi brandon artisan president of champion strategies and spokesperson for shop, smart autos, giving you the consumer ideas on the best way to invest in your next automotive vehicle purchase.
So, let’s get to it today, i’d like to just touch on the psychology of the luxury car buyers, the consumer experience for the luxury cars wow.
I know you can think about it.
I know you can imagine it.
Maybe you are part of that realm, but luxury covers more than just the quality of the end product.
It also sets an expectation that the customer experience will be elevated compared to purchasing from another automotive company.
According to some sources, the majority of consumers over 54 of them said that they would buy from a dealership that provides a superior experience over one with a lower price.
Marketers need to consider every customer touch point in this process and ensure that it meets or exceeds the assumptions that the buyer brings to the table.
Some say that luxury car buyers and their brands convey this right at the start.
When it comes to how the commercials the art shows how they present and bring a vehicle onto market, it succeeded well above some of the other manufacturers, and it should be to grab the eye and the mind of that luxury potential.
Buyer, the quality of the brand.
Some luxury brands simply have a better built quality, not here to argue or hassle the next time you are at a dealership, close the door, go to a luxury dealership and close that door, and then you tell me what you feel about both another example.
When it comes to quality rolls-royce first, one that i can think of an example – they’ve maintained a reputation over a hundred years for the excellence of engineering and the quiet, motoring and consumers pay the price just to have that.
There are other examples like bentley: they build their vehicles in a way that no one else does they have some of the most prestigious lineups.
That’s out there, but example.
The rear seats are inspired by first class cabins and airplanes did.
Did you know that so once again, consumer experience when it comes to luxury expectation is heightening, because it is a luxury view? How about being exclusive? The luxury car market has a high barrier just to enter the average consumer when it comes to getting their attention.
Some car owners end up bringing their thoughts down a bit after visiting a luxury car dealer, but the ones that do stay.
This is why they’re in that rare air, one way to reinforce this factor go to an auto, listen to what they say.
Talk to other people, and you will see that there’s only limited numbers of vehicles.
Some manufacturers do it by special order.
Only because there’s certain things that you want to personalize in that vehicle and because of all this people lust after products that they can’t have.
And this is the type of buyer that enjoys invoking these feelings as part of their inner life.
This could also end up maintaining the value of their investment and their overall, but we do know this optimizing.
A market strategy for luxury cars at an auto show or an auto dealership requires a deeper understanding of that particular target audience and what drives them? What are they looking for? So you may not be there now, mr customer.
Maybe you are congratulations, but when it’s time for you to purely look at a luxury vehicle everything that we talk about as far as purchasing the vehicle from shop, smart, autos luxury, you need to be ready for or like some people say, if you can’t maintain it, You don’t need to own it.
Hopefully this was good for some of you.
It may be a while before you get there, well re-run this back and play it again.
I guarantee you.
Nothing has changed since then, once again, brandon hardison president of champion strategies and spokesperson for shopsmart autos.
As always in parting.
You go out and make it a champion day.