Hi brandon artisan president of champion strategies and spokesperson for shopsmart autos, giving you the best knowledge we can when it comes to your next automotive or lease purchase on our last video.
We were talking about the rise of omni channel and the experience that consumers are getting from companies that have already made the transaction automotive industry we’re talking that they need to be doing the same thing despite the flurry of online activity.
The prophesized end of the brick and mortar stores still hasn’t arrived yet successful retailers have recognized the value of truly omnichannel experiencing integrating the best of both the physical and the digital and making the transaction between the two seamless.
Retailers have realized that sales are not a one-time transaction but should be attached to the lifetime of the customer as they travel between different channels.
Engaging loyalty programs show that value in tracking customers and encouraging return purchases.
For example, in 2015, 64 of retailers said that their loyalty rewards program is the best way to connect with customers.
The need for omni channel marketing and sales is the natural result of the desire to move to a more consumer-centric retail model digital today, both complements the physical shopping ecosystem and helps create a seamless customer experience.
Even online focused digital retailers are now finding ways to complement their online presence with physical world assets.
There’s many examples out there to look at and one would be.
Warby parker take a look at them, including their flagship store in new york, and see what they are doing.
We believe that oem dealers and the ecosystems must change and adapt to an omni channel retailing environment.
An omni-channel experience puts the customer first by generating a personalized path.
The flexibility of connecting channels enables consumers to define their own customized balance between digital and physical experiences.
Implementing successful omni-channel punctuations without automotive retailers may help generation y consumers and their perception and experiences to dealerships.
In the future, particularly than having a positive attitude toward automotive dealers as a whole, currently right now it sits under 50 percent for generation y and as they become older, as consumers in the united states, they may take takeoff or the industry may lose them to the Competitors from other shores like the german products or the japanese products.
After all, customer experience is about perception and the environment where information is easily shared among customers.
A favorable impression is the difference between a company that wins and one that is forgotten to provide a holistic, omni-channel experience.
Automotive retailers should focus on the many tactics that will be talked about in the next upcoming months.
Once again, brandon hardison president champion strategies and spokesperson for shop, smart, altos and as always in parting, you go out and you make it a chance.