I find an artisan president champion strategies and spokesperson for shop, smart autos, giving you the best information we can on your next automotive lease purchase.
Today we want to talk about you, the consumer and tips that you should be expecting when you cross the threshold of an automotive dealership.
Now we’re going to take it back to the industry at a 30 000 foot view and see what they are telling and pushing down to the end users in their communities now to stop selling and start helping safe, beautiful concept.
I agree with it, especially in the industry that we’re in stop selling start helping guide instead of push introduce customers to products and services that will solve their problems.
Authentically show the pros and cons of their options, so consumers can make an educated decision on their own.
How about providing resources show customers that they don’t have to take your word along share product reviews.
Share customer testimonies buyer’s guides in-depth demos to give the consumer the resources they need to make a well formed decision.
If you are the store you want to be at now speak to your customers in their own language.
Many people that enter in automotive business are not experts, so don’t talk to them like they are break down, complex terms and specifications in a way that they understand and don’t make it feel confusing to them and please never mislead.
It should go without saying that you shouldn’t make claims that you can’t back up, but any incorrect statement, any extravaganza of something that you know you can’t offer the consumer might put you in a tough situation.
79 of people responding to a survey said it’s critical or very important to interact with the salesperson who acts as a trusted advisor, not just a salesperson, so approach sales from a helpful standpoint to create excitement in the customer’s mind and speed.
So we can sell more in the industry and also you’ll be hearing a lot more of it.
Utilizing omni channel marketing customers touch points now expand from brick and mortar locations out into a variety of digital touch points.
A customer just doesn’t experience a brand while visiting the business.
They experience it through social media through websites to apps.
So if you want your automotive business to stay relevant, you need to create customer touch points in multiple places, both online and offline, embrace an omni channel marketing and build a cohesive customer experience that flows and store, touchpads and digital touch points create digital platforms that serves Customers, as they aim to learn more about your business schedule, service check on the status things that should be basic knowledge, we’re just saying: let’s escalate it as we go along, but the lasting thing is the relationship.
Someone told me once you can have csi all day.
I just want customer retention, give me retention, you keep the csi, so in order for the customers to be loyal and keep coming back, what are you doing for them? Are you always reminding them of specials in their particular community things that can help out them and their family in that community? You will assist because your people are out in the community the more that they see that you’re trying to be a helpful part of the community and not just some monster that takes money out of the community.
You’ll start to see a real change and follow up periodically nothing wrong with calling for a meeting of community leaders and you’re standing in there to find out what is the need of the true community this quarter, this semi-annual this year be a part of it.
Have your team members be a part of it and then have a wonderful gala at the end, things like this customers can relate to when people have brick and mortars in the community.
They know that you’re there for the long haul.
Once again, brian hardison president of champion strategies and spokesperson for shop smartphones and as always in parting, you go out.
You make it a champion day.
