Hi brandon artisan president of champion strategies also for shop, smart autos, giving you the consumer some information about.
What’s going on in our vertical automotive industry, so 10, things that you may or may not have thought about.
According to research from facebook, u.
s vehicle shoppers not only use mobile devices for new cars, they even prefer some of them on activities, in other words, a majority of vehicle.
Shoppers, for example, said mobile was a better way to ask friends and families about auto opinions and about two to five preferred a test drive from a mobile device for automotive dealers.
The biggest marketing priority by far is the increased, lead, volume and conversations that are happening since the coronavirus dealerships are also utilizing the data that they have on hand prior to contacting the prospect.
That’s good, because at least this way the people are more intelligent.
With their conversation, when they do contact you from the dealership, also 54 of consumers would buy from a dealership that offers their preferred experience, even if it didn’t have the lowest price.
72 percent would visit dealerships more often if their buying process was approved.
Wow 72, just give me a better experience, while i’m in there with the buying process and we’ll be in better shape.
How about researching from google? We found out that 70 of people who used youtube as part of their car buying process was influenced by what they watched and viewed on youtube of test drive features.
Opinions, walk arounds doubled over the past years, so another way that we’re getting to you, the consumer, a report by automotive research company sbd has evidence that to get the younger oriented customers, they will likely impact the next vehicle brand purchase by taking a key role in Supporting millennials need to stay connected, so 72 percent of younger millennials indicated that a car is important to their social life, but style features, especially.
Technology are critical and it’s very important to them example.
Seventy percent of the younger millennials cited that technology and infotainment features, as must haves when purchasing a vehicle.
Another key factor that can help out when you are getting influenced by a dealer or an oem, a manufacturer.
How about mobile apps that are connected to your service department? Then this way when we’re talking about not only purchasing but the first service.
That’s coming in the service department knows exactly what you have and what they need to do.
73 of shoppers are more likely to purchase from the dealership after making the purchase if they use that same service department and bookings are up 25 as of this year.
From that same dealership, also, people spend more money than non-app users when purchasing vehicles.
Seven percent, according to a study by cars.
com and according to a study by arthur d, little dealership’s average response time is 9.
2 hours and for the manufacturer average time is around 24 hours.
This is a huge opportunity for improving the overall customer experience.
So our response times are still a little long, based on what customers are thinking, so we’re just trying to give you some ideas of what’s going on out there in the automotive industry.
When it comes to you, the consumer, when you have to make a choice of where you want to do your automotive shopping once again, brandon hardison president champion strategy also spokesperson for shop, smart, auto saying as always, imparting go out and make it a chance.