Good morning to you, it must be 5 a.
m because it’s east coast time, which means it’s time for another edition of hardison’s tips.
I’m your host branton hardison, happy new year, as we are on friday january, the 1st of 2020.
So we know that everyone is shut down now so enjoy your time off, but, let’s think about this new year and what resolutions do you have for your dealership in 2021? So now that you have hopefully survived a year selling vehicles during a global pandemic? It’s time now to set your sights on the new year ahead.
I have a few helpful suggestions for your marketing teams to start 2021 with renewed energy online.
Our focus this year for 2021 should be looking at this as a seasoned marketer.
It’s easy to lose sight of what’s important, should it be facebook’s data drama or the shape of your cta buttons or the deluge of statistics and google analytics all this can distract you from what really matters.
So i ask you: what do you and your team want to accomplish over the next 365 days, in addition to knowing your key performance indicators? Kpis, it’s important to take time and focus on your tactics.
The focus will set more great resolutions and supporting goals for this 2021 year.
Here’s some questions that i’m asking you that you need to ask yourself: what do i need to do to help my dealership reach its goals? When am i doing the most effective work at my dealership, how can my dealership gain an edge online by answering any of the questions above? We need to start writing down and start making a plan today through the weekend, so we can be prepared for monday, simple documentation.
Thoughts that you are thinking ahead will make you a lot better.
In 2019, there was a survey that went out to 97 percent of automotive marketers and how they were involved.
They stuck with their kpis throughout the entire year.
It came back at the end of the year, only 59 percent stuck to one or more of what they wanted to do.
So i can’t stress enough how important it is to document your resolutions and your goals for 2021, make it visible, incorporate it into your daily activities and always let your other team members, if you happen to be the manager, know what the prize is, what the goal We’re trying to strive if you’re forward, thinking in your activities, your team will come along.
So here’s a suggestion to simplify the digital experience for 2021.
Now this one hurts the most.
Then it’s just like ripping off a band-aid right away as marketers we often so immersed in our own monthly ads emails campaigns, branding a whole lot of things that can deter us from keeping our eyes on the prize at the dealership.
It’s a common problem for automotive marketers, but luckily for the well organized ones, it’s easy to solve.
Aside from the best selection and the best service, every dealership also has a plethora of add-on programs subscriptions or memberships aimed at retaining relationships with their clientele.
So here’s the catch, no one cares.
Your special programs and roundups of email subscriptions make no effect on leads or customers until they fail now.
Furthermore, add-on programs are really perceived to be as special as the dealership wants them to appear.
People really don’t care the extras on their vehicles, so why complicate the marketing that leads them to your dealerships up in my office? Sometimes we often seem hyped up messaging, getting in the way of what actually matters to the consumer.
That’s their vehicle.
For example, one dealership’s tagline became so prominent in its marketing that it actually began getting online reviews from customers who mistook the tagline for the actual name of the dealership.
So as we head into 2021 think about the next 365 days and think about your digital presence online and what you’re going to do with it, even if you have to get a third party to assist you in doing it once again, brandon hardison president of champion Strategies with an artisan’s tip on this beautiful friday, the first day of january of 2021 so happy new year and you go out and you make it .
