I’m excited it’s me good night tonight, hello, folks, frelin arts, subprime hero, i’m here with my friend lou ramirez, the car guy.
That’s right! What’s going on you ready to get this room going all right, we are brewing solutions in the car guy.
Welcome to the car guy coffee podcast, yes, wow, i’m excited tonight we have a special guest, it’s a surprise guest for you guys and it’s somebody that we’ve known for a little while we’ve got to um watch him build his brand up and speaking of brand, that’s Going to be a huge topic tonight, it’s all about being your brand and how to be your brand, so all right before further ado, let’s get it going, get you ready.
Let’s get our show rocking.
This is the music, and this is the way that i like to get the show going, and this is the way i get pumped up so hope you guys get pumped up too.
Let’s go , [ Applause, ], , [ Applause, ], , oh , [ Applause, ], .
Yes, everybody to the cafe man, i’m pumped every time that music gets it kicking man.
It just makes a whole arrangement of emotions start to kick up uh some excitement inside of me to get some fun stuff, uh ruin uh, i mean it’s, it’s like the good, a good taste going with a good, sound, good conversation with good people.
All of that stuff combined get you ready for a great great experience, so welcome to the car guy coffee podcast, where we hope that you are going to have an incredible experience, just finding a way to upshift and uplift.
Your mental mindset, your light illumination levels and your expectancy levels of what it is that you expect to be great inside of this world that we get to live in, i’m excited to be here, i’m excited to be here and i’m going to be worthy about it.
He is, you know, and that’s: okay and that’s.
What’s so special about lou lou has a way of putting words out there and words are very important.
Words are what people use to communicate right.
So when you’re communicating – and you have these words, you need to share these words, make sure that you encourage other people and people hear words so differently.
So you have to sometimes like lou will do put out a lot of words, because sometimes it just takes that one word that he said: that’ll change, somebody’s life, maybe just influence them enough to maybe encourage them to do something, that’s something they never believed they could Do until now so we’re real excited tonight we have somebody special to be here on the show with us tonight.
He is all about building brands, and i think that if you guys sit down and listen to what he has to say, he’s a very special person he’s got a huge heart.
I mean probably one of the biggest hearts out there and we’re real excited to have him on here.
We’ve been wanting to have him on the show, and this was a great opportunity to do it.
So, thanks for being here tonight with come on in tonight, we have chris gomez.
Welcome to the cafe.
Welcome welcome, welcome uh-oh uh-oh uh-oh.
We lost your sound, my friend lost the sound there.
It is there.
It is yes all right.
What’s up man welcome to our show.
Welcome to the cafe, welcome, welcome, thank you for having me, i don’t have to dab or anything with that uh that lead in.
Do i well there’s plenty more to come from uh, there’s plenty more where that came from chris uh, a lot of the car guys and car gals that are listening or watching or getting the chance to get a glimpse of what’s happening in the cafe right now? Don’t know that you are a walking miracle, you are, i am in fact yeah yeah.
You are something that is quite the anomaly inside of what our minds can comprehend as far as what is physically capable of happening inside of a human body, and i’m excited to just be having a conversation with you and uh getting the chance to do what it Is that we do best and let’s find a way to help other people with the gifts and tools that we’ve been given whoa? Absolutely i am i’m comfortable saying i’m the most blessed guy you’ll ever meet yeah.
Well, i and i believe that, and i think i think each one of us has our have been blessed in one way or the other right and and understanding that blessing and understanding to take advantage of that and understand that there’s so much more in life that You’ve been given as long as you as long as you move forward, and you were definitely a testament to that and we love your story.
Lou told me more about your story than i knew, and i remember just hearing it, and this was months ago.
He told me about it and how powerful that is, and how i mean you were life is so is just so precious, and you know that beyond most people – and i i’m so glad that you’re here to be able to tell us this story so tonight we’re Going to do some stuff a little different, we’re gon na start off with some fresh news tonight and i think it’s gon na be real exciting, but before we do anything, we always like to open our show with our guests on something special.
I know it looks like you’re holding.
Are you holding your camera right now, trying to all right so right, you’re gon na have to get your you’re gon na have to set it somewhere.
My friend, because we’re gon na need you to free up your hands, we’ll give you a second i knew i was gon na have to dance.
I know you’re, not gon na dance you’re, just gon na have to just like we get that all the time.
Oh yeah, that’s right! That’s a perfect angle! Right there, chris the customer said you do i didn’t know i was like yeah man.
You got a great side there, so we always love to start.
Our show off with the forgive focus fly and forgive focus fly super important when it comes to our base, our foundation of what we’re trying to do for everybody – and it’s really important lou – is super passionate about it, which means i’m super passionate about it and i’m Real excited to have you be part of this: we did it dodgers won and they stranded him on first cool, okay, kind of busy love.
You that’s great news, hey awesome! Folks! If you’re watching this now and you’re a sports fan, the dodgers just won.
How awesome is that our blood is baseball in this family.
That’s awesome and uh.
We we’re that’s actually really cool, because baseball is a is an american sport all day and it’s it’s such a traditional sport and it’s it’s a foundation of this country too.
So we’re talking about foundation! That’s pretty awesome that you’re, that you love baseball, like that.
It’s a great sport to be to be a fan of and to watch the history of, because there’s so much history in baseball and baseball’s been part of a lot of different parts of history.
So it’s really amazing sports.
So that being said, you know we’re gon na we’re gon na get to it, but forgive focus flies, getting ready to go down, lou break it down, [, Music ].
This is how we’re getting that’s right.
This is how we’re getting ready to fly everybody.
We are going to apply the three f’s so that we can keep growing.
It’s definitely something you got to do.
If you’re ever going to pick up a bat try to hit a home run in life, you got to forgive the strikeouts.
You got to forgive the the base, hits that didn’t actually turn into hits and the outs all of those pop flies and things that you got to forgive yourself for.
Let’s do it now so cross your arms with me there chris and we’re gon na wipe it off.
Forgive focus, fly on three one.
Two three, we forgive you did you see my illustration of the uh of the guy doing that and fly.
I appreciate that no problem, i practiced yeah yeah yeah, you did you.
Did it like every day at 10 in the morning i would do a little practicing, [ Laughter ].
So let’s get to this.
Let’s get to it.
Man, let’s introduce this lou all right.
So let’s see this is a fresh news meeting where we get the chance to talk about the great things that is going on right now, for you, car guys and car gals in the industry that are trying to find a way uh to build your brand.
With your dealership, whether you’re a salesperson, whether you’re a finance manager, whether you’re a sales manager, whatever level it is or whatever title it is that you carry inside of the organization uh, you are a brand yourself and chris is an expert at helping.
You figure out.
Your brand and put it into place so chris.
We want to talk about the great news and the great things that are going on with you right now and how it is that you’re helping car guys and car gals uh that are out there trying to take care of their families, yeah and well.
You can uh, you can separate it.
You know uh people or individuals from dealerships because i kind of you know i’m passionate about both um but uh.
You know right now.
I think the energy is with my linkedin executive program, um and uh.
You know on linkedin you hear over and over and over again i mean i can’t tell you how many times a day i hear um, you know i wan na i wan na build my brand, but i don’t know who i am and um.
So i built a program called the linkedin executive that is designed to augment personal branding um.
When i okay a little background um about three years ago, i sort of got serious about linkedin um.
I’ve been on since i’ve been on since um like the year 2000 or something but anyway i didn’t really, you know, use it.
So i i came on and i i’m looking through and there’s all these guys going.
I build your brand with digital marketing and you know i’m an easygoing guy, so i didn’t get really excited.
Actually, i threatened their life um because they’re not building brands um, you know okay, so i so i’d get in conflict, but you’re not building a brand you’re.
Not building a brand, how can you tell people you will build their brand you’re, a liar and um? So you know after calling a bunch of really nice people a liar and then um.
I came to the realization that what they meant by build was to build awareness and um and with social media and digital marketing, and and so i’m comfy with that.
So so now what i’ve done or what i did then was.
I built a methodology for crafting somebody’s actual brand and then let the personal branding strategies build their brand or you know in my day um in my day it’s building awareness but um.
It’s just getting you out there.
I created a methodology, i’m a nut about methodologies, in fact, the method that most brand developers use today i actually created back in 1999.
They don’t know that and they probably get pissed off if they knew but um.
So i created uh.
I created a methodology for taking um an individual, and you know this brand has got to be toward advancing their career or or you know in a professional sense.
So i’m searching all around and i found this uh i found academia was working on something called leadership role occupancy and you know they’re, probably standing 10 years away from finishing and all this and theirs is really deep.
But i i got the the basic um understanding of what they were trying to do and, and it goes to dna, it goes to lineage.
And so what now? If you went to like a robert half or something like that, and and you got your evaluation, they base their evaluation on.
What’s called environmental traits, your your past, your education, your your your job, history, etc, etc.
They call that environmental.
So what i did was i took pieces of this leadership role occupancy which goes to your lineage, your your father, your grandfather here, you know all the all the leadership traits that they carried that you are bound to get you have them without even trying um.
So i built a methodology that i can take somebody an individual and i can craft their brand, the linkedin executive brand and it’s it’s it’s a blast for me and it’s so awesome.
It’s it’s having such great effect for my clients that i mean you probably read.
Some of the posts these these people are doing backflips they’re amazed at how i can come to a conclusion and then, when they read my conclusion, look at my brand makeup.
They’re like how did he know all this? I you know, i had a half hour conversation with him um, so it’s very cool, linkedin executive and i’m helping people become who they want to be.
That’s that’s really awesome news and that’s something that i could tell you’re super passionate about yeah.
You know you, like you, said the last three years in linkedin.
I think there’s been some major growth going on in there and i think there’s been a lot of great influencers that come in people.
Who’ve talked about like what you said.
They talk a game, but what do they really offer and what are they trying to bring? I think that you really, you know dove deep into it and you figured out what the meaning behind it is and what you’re trying to bring up and what you’re trying to do is really man.
That’s awesome and i think, like you said, you’ve been doing it for a long time anyway already and you just now, you’re just bringing it up into this type of longer than you’ve been alive.
Hey that’s a long time! So that’s amazing! You know.
So you know time flies, that’s for sure, so we you know, we definitely want to bring that up because we’re all about branding we’re all about trying to be your own personal brand.
We also have our you know: business brand.
We have so many things that we’re talking about, but then they all have to bleed together in a sense, so you have to do a great job.
Well, i appreciate that so much.
The whole point you know is like building this brand.
It’s something that it’s really nice about, building a brand and really being passionate about it is it brings you to accountability like there’s something you have to hold up to that end of the bargain right, because if you don’t things fall apart extremely fast, because people will See right through the bull crap clearly, so you have to take brochure right, and so you have to do it all.
You have to make sure that you’re passionate you have to make sure that you’re doing those things every single day, trying to be better trying to be brand focused trying to make sure that you’re, you know you’re getting it out.
There you’re doing the work to make sure it gets out there, you know, and man and it’s so it’s so key.
There’s a lot of people out there that are doing it right now and i really love watching them.
Seeing what they’re doing i love what you’re doing your your posts are getting cleaner? Prettier, i mean everything about them is more attractive.
I don’t know what it is, but you i think you know what you know what you’re doing, and it looks really really good.
I can tell you, there’s a story behind that.
I am, you know i had decades and decades of um of of experience with the global ad agencies and brand developers when i died.
I was one of the top 10 brand developers in the world um and uh.
You know, and then i didn’t even know my own name, so you know it didn’t matter anymore, but uh.
I spent so much time with the global agencies and i was creative director on three continents for for fortune.
You know honda hilton, just on and on and um.
I i’m really aware of this stuff now, because it’s data, you know, because i didn’t remember anything so i could tell you every minute of my life but at any rate um.
So with that, i i built some of the best of the best campaigns, the best of the best brands.
Well about a month ago, i was building my ads.
You know when a business owner produces his posts as it’s a lot different than an agency building it for you um.
You have pressures and stresses that that um, that you have only because you’re a business owner so about a month ago, i’m pumping out all my you know.
Couple of posts today boom got ta.
Do it got ta, do it? Well, i i get a.
A um i get a message from someone.
You probably know that that’s a creative director he’s a young creative director he’s a creative director for a global ad agency and he was holding me accountable, he’s all hey.
I know you can do better than that.
What are you doing? Are you lazy? You know what’s going on with you and it was pretty rough and um, so i i i talked to him.
We conversed a couple times and – and he was absolutely right as a business owner, i was producing stuff that clearly wasn’t up to my level and ability of producing work for somebody else.
So so i took i took a few days and and revamped everything and that’s probably that’s what you see now so now you see the kind of work that i did when i worked for clients and and every every post and ad that you see now it’s Getting it’s getting great attention and it’s getting the point across really well now, i’m not just putting out um features and benefits which which is death um.
So it’s working really well and thank you for noticing, hey, you know, thank you for doing what you’re supposed to do and it and it’s that’s that kind of stuff that inspires me.
You know, as i’ve been growing, i’ve been, you know, watching what people do and i’m a huge study of my game.
You know, and i i love to watch, what’s going on, see the difference and i and noticing things like that.
How that can actually really perception is so huge to clients right so when they see something and you’re telling them, you could do something, and then they see what you’re doing and they’re like well hold on.
You can do this, but but your product that you’re producing for your own personal brand is subpar.
So it’s time and it was honestly chris – it was never subpar.
It’s just that you’re right.
Could you could you do better? Yes, you could? Yes, you did and you did do better and that’s that’s the key to anything.
You know my this whole, you know keep growing and it’s that’s what you did there.
You keep growing and right now, you’ve been through some stuff and here soon, when we get to the five liner, i’m going to ask some questions and you know you’re going to be able to tell more about you know you mentioned a moment ago when you died And that’s a huge story that i think we need to bring up.
Yeah people can hear your backstory because he just slipped it in there right.
He slipped yeah, it’s third party for me seriously, it’s third party, but you know when i, when i talk about it, i i have no connection.
That’s so amazing and it’s so much to that.
Quite so, you’re guys got ta.
Listen to this before we go any further, i want to throw in some people jumped in here they were saying hi.
We got jason harris.
What’s up jason harrison jason mr strategy mob himself, the boss, i’m trying to get him to pick another color except orange, and i changed the color of the tie and everything.
Then i send it to him.
Do you that’s funny? He says christina says: what’s up guys? Finally, i get alerted.
Thank you for being here tonight.
We got kendrick, welcome, kendrick’s, always saying hey.
I love that guy, what’s up kendrick, hope you’re doing well, then we have angelo angela.
She says hi chris.
I love her she’s amazing.
Let’s see, i do he’s amazing, yes, then we then we got kenneth dunner now this is a new guy.
He’s been watching us a lot lately and i really appreciate his what he’s doing check it out the conversation tonight in the next.
The coffee cafe sounds so scrumptiously scrumptiously, deliciously, edibly, tasty, good gents.
This is his description and he’s getting started.
Can you say that is it? Is it said with an accent like what kind of an accent you know what i mean is it? Is it an english one? Is you know what how does that come out? I need to hear that sound and then angela says yay dodgers.
Yes, that’s awesome.
She’s right, charles higgins jumped in charles man.
He says rocking the new red handle mug just folks.
These are available at the cafe.
Right now make sure you get you one of these.
These are amazing.
They make the they make this brew, taste even better yeah, and you just look cool with the red mug.
You know it’s a caffeinated consistency catcher, it’s just that’s what it is.
That’s what it is, it’s exactly what it is so folks make sure you get you one of those and then charles higgins says have to be genuine.
Angela says one hundred percent.
She throws in a bunch of hand, claps yeah.
I love what she’s doing her posts are cool.
Oh angela’s, amazing she’s got a huge heart, you know and she and she’s very passionate about what she does.
The people she’s helping and that’s what it’s all about, and you know she has a huge future and she’s she’s already.
You know developed yeah.
She is no matter our age.
We always need to be growing and improving you’re right angela.
So, let’s, let’s keep rolling through this, oh jason harris says: what’s up guys lol, one more time he goes.
It was great thanks.
Chris yeah he’s talking about the thai thing: yeah [, Laughter, ], that’s awesome and that’s great that you know appreciate you all for jumping in and commenting, and you know it’s showing support for chris.
Chris is an amazing person.
We’re so like.
I said we’re so happy to have him here on the show tonight and and we’re going to get to this five-liner in this five liners yeah, i’m happy to be here, yeah man, i know you are just like we are too so it’s going to be a Lot of fun, thank you.
Five liner is coming we’ll be right back folks, help us get commercial break.
This party started ah tag a car guy tag, a car gal and share this around we’re coming back with some great news inside of a five liner.
Oh, it’s about to be some good ruin hold on watch this we’ll be right back, yes, break time, , so , [ Applause, ], , [ Applause, ], , wow, higher everything, , [ Applause, ] , [ Applause ].
That was tight, so sorry about that wow.
That was loud.
So sorry about that folks, we are back and we’re excited we’re gon na drop the five-liner on y’all, and this five-liner is all about mr chris power gomez and this we’re gon na ask you five questions tonight and the first question is always the same question: ask Everybody and these questions are all just all about you, so please, just you know be as honest as you want to be.
You could talk as long as you need to answer these questions.
If it takes multiple answers, i’m all about it.
It’s all about you, so chris number one question i ask everyone is: what is your purpose? What’s your, why what drives you every single day to get up and keep growing? My kids, oh yeah, clearly, that’s why i’m alive! It’s pretty! Damn obvious! My kids are extraordinary.
Um, you know there was a time when um.
There was a time when i didn’t know who i was and they my son, had to be the dad and uh.
You know the the two of them i’ve.
I have a son, that’s 27 and a daughter is 25 and they’re.
Just they’re they’re conquering the world like nobody’s business and um.
They had to um when i died uh they had to the next morning.
We, we were sorry, i i’m probably taking to a sign, but we were.
We lived in san diego because i was building a baseball player and that’s the place to build one um and uh we were out of town in westlake.
Village is where i grew up and my wife grew up and uh we were visiting my in-laws and my son was at a local facility working on a swing which he’s done every night, since he was nine years old um and i walked.
I decided to walk down to see him to watch him and i never made it so um.
My two kids had to go from being you know, regular kids, i you know, i guess from what i understand.
I i raise them with good values and and um purpose and all that, but they they they went from zero to everything in a day literally um.
They didn’t know where i was.
I was at john doe for 48 hours because um, evidently my wallet flew bushes or something, and so they the next morning they had to they had to walk into a new high school and and they never went home.
So but anyway, my purpose is my kids.
Um, even at their age, i text them every morning of what i think their day should be in regard to in regard to um.
You know their purpose for the day and, and it gets great i mean i i don’t understand when i grew up.
I walked out of the house at like 17 and a half, you know and i’ve never looked back and you talk to parents from that generation.
They’re like oh yeah.
You know they got to go, they got to be their own adult.
I got to tell you i’m going to be raising these kids until i die, and i just think if you have somebody that can do that, bring value, bring knowledge, bring experience.
Then why wouldn’t you so that’s that’s why i’m here i’m here to raise my kids.
I love it and, and that’s that’s a that’s such honor that is such honor and that’s something that it’s it’s sad to say it’s old school.
You know and people need to be that way and i feel the same way i have one.
I have one child and for me he is a huge, huge purpose.
For me he is 17.
Well again, he turned 17 here in two weeks and baseball uh basketball um.
I wish he played some baseball, but basketball live in kentucky best.
You know kentucky’s more of a basketball state, you know, but he’s definitely uh he’s he’s a great athlete, but he’s just a great young man.
It’s about being a good human is what it’s about, and he totally is.
He has one of the biggest hearts.
I know and i’m very lucky i feel very passionate and he’s exactly the same way like for me.
It’ll, be to the day i die.
I will be continuing being his father.
I will always be trying to help him and help him.
You know have the best of his life, you know, and i and i can’t wait to see him one day – do the same for his children, but i could wait.
I could wait.
I could pump the brakes on that, but i could, but i definitely looking forward to that.
But but no i i love that you’re passionate about your kids.
You know, and i and i know that you know if there’s any reason to want to get up every single day and do something.
Why not you know the children are beautiful and you know whether they’re 50 year olds, your your child’s 50 or your child’s five they’re, all beautiful, and they have and they’re your kids there’s, no one else that could ever replace, i think um.
I think there’s another benefit to that.
It’s involuntary, but there’s another benefit is um.
You know when it comes to business.
I i’ve got four decades in my profession and this and that, but there’s no play in my game.
You know i do what i do, because it’s professional and uh i’m not trying to win any awards, i’m not trying to um.
You know it’s it’s like.
I said it’s it’s on my sleeve, so my i i am what i am.
I have a life.
I have two kids that are just conquering the world and and so when i step into business, what you see is what you get.
I love it right.
I mean that’s a uh, a key piece that that is is fixed in there folks, when, when really just looking at who it is that this incredible solution area is and what it is that he’s finding um great worth in uh know that he’s helping other people Find identity and it’s so easy to help other people find something as kia’s identity which you need in order to build your brand.
If you don’t have a clear identity of one identifying who you’re going to help and what source, what it is that you have to help them, you know what i mean.
What is it that you bring to the table to help the customer exactly value point differentiator the same as business works for an individual and um.
I i like to i like to use the word.
The word craft.
You have to craft your brand.
It’s huge um! Listen proliferation is nothing without first crafting your brand, otherwise you’re just spewing all right.
That’s right! That’s just that’s completely completely uh the truth, and i mean that is because a lot of times uh people are so so quick to spit products out and spend uh services to try to make the exchange in order to make money right.
A hustler is a hustler right.
A hustler is always going to find a way to make money.
But when you’re trying to build a brand, you have to.
You are creating a commitment level um to the brand itself, but also to the clients in which that you’re making the commitment, oh yeah, from from a brand ear standpoint.
The responsibility is, is horrendous when you think about it.
Um i’m accountable today and five years from now i use five years as the platform.
I also helped the linkedin executive people craft their um, their career path and then i set up.
You know six month milestones through five years, and so i call it a success, a success path, because it is if you just walk this thing, but but i crafted based on them.
It’s it’s not about me.
It’s about them their goals, their their dreams, um and the reality of who and what they are if they can achieve that, we don’t put something out there.
That is unachievable, because that doesn’t do anybody any good.
But point is for a brand developer for brand ear.
The responsibility is huge uh for a product or service.
Um marketplace is moving so quickly right now, um in regard to brands and products and services offerings, and all that that this is no time to be f and up i mean excuse me, but the reality is you, you put out a brand that doesn’t work.
You’re screwed um you’ll get dumped so fast.
This is this is what’s crazy and tell me if i’m speaking too long, um or bore you um, let’s go when i when i, when i came up through the brand ranks, if you will i’ve been through every phase of branding lifestyles, branding um essence branding uh, You know on and on and on and and and they all get closer to, the the person, the customer as as as an as a person as a human being, and we get closer and closer every year.
Now the customer consumer, whatever you want to call them the now, the customer expects a brand to be an involuntary part of their lifestyle without them, knowing anything about it, has to just fit or they’ll cast it away.
Now, that’s some pretty serious pressure both for the the product company owner.
That’s that you know.
That is that’s! That’s some um! You know that that that brand and that product is his life and livelihood, but also the guy.
That’s that that’s going to develop.
It has a pretty serious um responsibility of developing it properly and managing it now.
Management right now is is um is something that most brand developers won’t even touch they roll out of brand and they go thanks.
You know check.
Um management is the most important thing right now, they’re saying that you should manage your brand.
The way you manage your website right now.
That means you’re, updating it weekly.
So now, when i build a brand, this isn’t necessarily an individual’s brand.
This is a product company service.
When i build a brand, i build in elements of visual and verbal pieces chunks that i can modify moving forward to change the way of the thinking of the customer, and now i built a management program’s first time, i’ve ever built a management program that, for a Monthly fee and it’s really really small monthly fee, but the idea is every week.
I have a conversation with the brand owner about what he thinks are changes in the marketplace and the customer.
And then i allow three changes: modifications actual changes to the brand three times.
A year for no charge so so what it entails is you have to buy a a brand modification, not a brand refresh, but it’s a very simple modification so that i can then manage it moving forward and have pieces that i can change and modify it up.
You know update moving forward.
That’s the way business has to be run now, if you want to stay relevant, oh gosh, that is some really really key points.
I love what you just dropped there for everybody.
Did you listen to him? You know ever changing evolving.
Those words are key and he he’s showing that’s the that’s.
The truth he’s like he’s 40 years, folks, 40 plus years that he has been involved in this type of business.
He understands that brand even 40 years ago.
All the way to today how important that brand is and how you have to change it up.
You have to switch it up to the point where he offers three changes in a year with his branding so think about that management management of your brand.
A lot of people will just build a brand they’ll make it and then they just try to roll with that and that’s it.
It’s pretty pretty shade of blue right and it’s just and then what happens is it’s hot for the first couple months and then all of a sudden it just fades away, because there’s no adjustments figuring out what they’re good at it is like.
He was talking about man chris man.
That’s that’s amazing that you think about that folks and that’s that’s the idea that, when you’re looking for somebody to help you with that type of thing, that’s the type of mentality you need to be looking for.
Not somebody who says hey, i can make you a cool website.
I can do this, no, you want somebody who’s going to help.
You understand evolve with your brand help.
You grow with your brand help.
You learn why that’s important and he makes really good points and i’m glad you brought that up.
So i mean in any case scenario uh sales, people uh anybody in any way that is trying to get a product to somebody else.
Uh they’re they’re trying to make sure that they’re giving you what you’re looking for and the only way to know that is, if you know you contain it, you know that your brand has that and as as you make that that correlation from coming up through years And years and years of seeing so many things adjust, the key thing inside of any brand has to be its ability to adapt to have an adaptability to it in order to be relevant when things start to change, and otherwise it goes away.
You know there i mean you, you guys see us tell me whether or not we’re busy enough with our screens and all of our logo and all that crazy stuff right, but the most recognizable thing inside of this entire screen that we all see is this thing Right here is still this soda that i’m, that you can see pointing at at the top of the screen.
Is this coca-cola symbol, because it’s so seared into every element of our functional life? It is such a recognizable brand.
That seems to always be consistent in what it delivers and it finds a way to communicate that to its people all over the place.
I want this brand to look as much as recognizable as that brand i mean come on and the key thing is they know who they are.
You don’t even have to be able to read.
You just know what that is: yup, bing bong.
No, that’s that’s! One of the greatest lifestyles brands – and you know, there’s not many brands that can be lifestyles, brands um back back.
When i worked for the global agencies, we we we wanted to build, what’s called top-tier brands and that those are just brands that create equity and they just run themselves.
I i’ve i’ve built some myself um, but the the reality is okay.
You know we’re in the data we’re in the data years i happen to be.
I happen to be on the fence about how important data is, because the unfortunate thing is when, when we were building browns like coca-cola um, there was no data.
The data was focus groups and the the guy you hired and you hired him because he was good and, and he was professional in that space and and now they’ll stare at data literally, you know hoping something comes out and hits them in the face.
That’s going to make a difference.
Yes, i agree digital marketing and data, it’s all very important, but it can’t be.
It can’t be the lead.
It can’t be your torpedo it has to be.
It has to be reasons why and when you’re building a brand, you still have to hire somebody that you trust in having gut and having an understanding of what a brand is and how to do it and and thought for tomorrow, and – and you know what i Was going to say was even a product service corporate brand, which are all different things um they rely and are part of, and a result of, a human being um the person that that the visionary that started that company is never going to go away from that Brand – and you know you speak – you spoke of like energy points like when you first launched something you get energy well, that does play into a management program, because every time you change something you create new energy and and that’s very important and every time you instill The personality of the visionary into that brand and and reinstall it and re-energize it that’s what you get you’re going to get new energy and energy.
It’s all about human, it’s all about energy in any brand.
I don’t care.
If it’s a mechanical product, i don’t care.
If it’s a machine, i don’t care what it is.
The brand has to go back to someone a human being, because human beings need something to relate to.
So that’s why i love doing the personal branding.
Sorry, the linkedin executive branding, because it’s it’s so about.
I mean it’s, my methodology is so about that person and his lineage.
It’s it’s awesome.
The linkedin executive program is freaking awesome.
I don’t know if you’ve noticed the posts lately of my clients but, like i said, they’re doing backflips.
I believe it and that’s super exciting.
Not just for you, but for your clients and your clients are that’s.
That is the telltale sign of things when, when your clients are raving about what you’re doing um, then you know you’re doing the right thing, because that’s what that’s? What it is we all are providing services we’re servants right, we’re helping people we’re helping other ones become worse, you know we’re helping them become more and what you’re doing is amazing, and i love that you’re using the power of your mind that mind of yours.
You know, and let’s used to be a little at least be a little tighter.
So let’s get back to that story, a little bit blue.
How did you ever get to your question? Well, no.
I didn’t get to my question uh yeah! Absolutely because it’s okay! No! No, no, this is all about your questions.
That’s fine! We want that.
We need that’s what we’re trying to do.
This whole five-liner is designed to draw all this out, so we’re happy with it holding you through we’re only on number two to get the best, not even on number two, yet we’re getting ready to start we’re not even there.
I still got ta wind up for it, but we love it.
We love it, but no fantastic.
We talked about a couple things and there’s something again that that is a key piece of who it is that you are, and this is the reason why you know i felt so attracted to you.
I appreciate the relationship that we’ve had over this time.
We’ve had the chance of great great conversations.
Yes, we had some great talks, um, there’s so much.
That’s uh in in similar uh backstories between uh, some of the injuries that you’ve had and the the miracle that is uh.
My father’s testimony as well, um and and there’s so much uh, that is uh, he’s he’s still doing great still doing.
Well, i’m still believing that one day his tongue is going to get loose and he’s going to get the the chance to speak to me again but he’s you know, i lose my ability to work at least once a month, the same as phasia.
It’s it’s just.
It’s a drop love your dad! Well, i appreciate it.
I appreciate you uh the concern um.
He he’s uh.
Definitely uh trying to uh make sure that uh he’s he’s making people around him.
Smile anytime, that you are around him, he’s always kind of poking fun, always trying to to get people to smile, which is ultimately at the end of the day.
What i want to try to do anytime, i get the chance to be with people um, because it does help us to to build up our day and a key piece of that is knowing who it is that we are having a clear understanding of our identity.
You are i identified uh more in who it is that you are and rooted in.
Why you do what you do so firm that it’s easy for you to help.
Other people create the stamp.
That is them.
You can help identify who the customer is, and you can help identify uh who that your client is because you know who it is that you are.
I believe, that’s true that that’s it.
That’s because that’s something that’s real, so speaking of who it is that you are and we are and who’s helping all this come together.
I do want to say thank you for think ad group and elite fi partners, uh for being our sponsors and for helping us rock some swag with their brands all over it uh, because they are helping to make sure that this message gets out to all the Solutionaries out there that want to uh find ways to just make the world a better place.
So thank you to them, but here’s question number two: here we go chris.
Why is it so important that, before a business owner goes too far over the deep end in creating product, creating processes even uh, creating anything that they uh determine, and they have a clear focus on who it is that they are and who it is that they’re There to help, why is it so key that they spend that time developing that before they launch off? Well, because failure is a real bummer? Okay, yes, they’ll use a real bummer and that’s all you’re going to find is failure.
If you don’t do that, you know this is um.
A funny thing is, you know back when i first became a professional and left college um.
I was in the motion picture industry.
I ultimately was art director of the youngest art director at mgmua, and i speak of lifestyles and now you have all this data and everything the way i did.
It then was um.
I would kind of come with an idea of of who i thought the target audience was and then i’d go drinking with them for a month and um.
You really were able to get deep into their soul, but without this is 20, 20.
failures are more predominant than successes.
Now you have to think about that.
Okay, if you’re coming up with an idea for a product or service or or you’re launching yourself into a marketplace or you’re trying to keep yourself progressive.
This is 20 20.
If you don’t have a very, very tight idea of why you’re doing this and what you hope to accomplish you’re screwed done, forget it go.
You know, i don’t want to say mean things you know inside of this, but you know: go deliver mail because you’re not going to make it in this space.
Yes period, there’s nothing wrong with delivering mail.
So don’t get me wrong, but you know the point: is this this world? We live in right here with you and i and all these people that that are out there.
This is a different world.
This is a different space.
This is the most progressive space.
You can put yourself in so you’re putting yourself in it, so get the f out.
If you don’t, if you can’t, if you can’t target yourself and your customer go away, and i mean that in the nicest sense as possible, listen you get you get into my profession, you get down with brands and and products and just just cut it out, don’t Be here unless you’re going to be tight as hell yeah come on and they are you’re trying to sell my buds that have never talked to me about me, helping them with their brand or tied as hell.
No a lot of them are a lot of them.
Are you know what we call um? A lot of them are sort of mistakes in their brand, but they did a damn good job, with their mistakes, okay and um, and they and they’re passionate about their product and their service, and they know who their customer is right.
Maybe they go drink.
You right and that’s the key of uh, like that’s the entrepreneurial spirit.
Right, that’s something like like you said.
Failure is a bummer um and that’s oftentimes.
What many many entrepreneurs have inside of uh their backstory is that man there’s so many failures that i’ve learned from, so that when i really made the identification of who it is that i am and who it is that i’m here to help – and i found the Me in this uh crazy thing of life right: that’s when they were able to take all of those lessons of all of that that that blood, sweat and tears that they’ve had over the years and put it to work uh once they said.
I had that aha moment right of that.
This is what i’m doing here.
You learn what it is to be a warrior.
Clearly, you know absolutely, but you know a lot of warriors: they they get, they get older, they get wiser and they they come to find that hey.
Sometimes you can find somebody out there that can already been through all these struggles understands the algorithm of this whole situation right.
So when you can find that person team up with them, it can save you a lot of that bummer a lot of that failure.
Yeah and failure failure one way or the other.
You know that you hear the sayings they’re all out there.
You know you know i don’t fail, i either i either win or i uh or i learn right.
I see about 2 000 of them a day on posts right and – and i don’t disagree with those things i agree.
I think i think the people, the ones that never fail – the ones who don’t even try – that’s a fact.
But but the thing is: is that 100? It’s all about how you take that, but now, when you can find ways to help you – and i don’t like to use the word shortcut but yes shortcut into being able to get from figuring out having to do these hundred different trials to figure out the one Way that somebody already did 100 trials, you know and that’s the whole point of almost everything we do, whether it be our doctors, whether it be our lawyers they’ve, all been through these different experiences.
While you hire them, why you you don’t employ them to help you right? Yes, life is about reps and and the more reps you do, the better you get.
I mean put it in baseball terms and and um right, that’s the reality of life.
So if you can find somebody to partner with i.
e a consultant or or a partner or whatever, that has reps that you can grab onto that’s the way to do it, but there’s no shortcut.
There is no, absolutely no shortcut.
I i’ve told my kids, since they would listen there.
There is no magic in life.
The only magic is from the time you wake up to the time you go to sleep working harder than anybody around you damn and it’s so true, and i believe in that – and i am so about that.
It’s so crazy and – and i think you know that that we are you know we we um, you know words that you’re speaking is is it’s in my bible, man, that’s the way i wake up every day.
You know i’m i’m trying to make sure that everything that i’m i don’t expect to get something i don’t try to do you know if i don’t put effort in it.
What do i expect back from that energy? The only way you get energy back is to put energy out.
You have to put force to be everything’s reciprocal right.
So that’s right, i’m putting all the force.
I can’t i’m just so.
I am trying on my best to make sure that happens.
I’m going to go through my failures, i’m going to go through my successes, i’m going to go through it all, but i go through it with a smile and positivity every single day, because i have people like you mentioned earlier.
Like my son, i have my wife.
I have my family motivate me.
I have my friends my partner right here.
You know you’re talking about partnering up.
I have this guy, you know we have our sponsors that think ad group and elite f5 partners.
I love them.
People you can be real.
You can be you, that’s what it’s all about if you could be, you just get out of the way this guy’s skies are right and that’s it you know, but you have to like you said you have to put the work in every single day.
You have to be consistent and when you’re consistent – and you do this and you do it right and consistent – doesn’t mean you do the same thing every day consistently.
You do consistent, mediocrity, it kind of sucks.
You know yeah if you’re consistently not doing anything or you’re consistently doing the wrong thing.
Yeah, that’s not good, but consistent with the right ingredients with the right formula.
It’s always the best way to do it and that’s evolving, making changes doing you know, being you know, making sure you manage your brand, making sure you do all these things that you’ve been talking about tonight.
It’s in them the combination of working as hard as you can from the time you wake up time.
You go to sleep and a mindset that, in whatever environment you’re in you are in be the best and stand out.
That’s the winning combination right, i’m going to be the hardest worker in the room, every time, that’s every single time and they will notice nose, that’s right, the flow that they have to be in wherever they are.
That’s what it is.
You know, like you mentioned since in people folks you’re watching it out here if you were playing any sports in high school, and you were that person who had to have the ball or who had just you just knew.
That was you.
That is part of it.
That’s somewhat, if you, if you, if you were – and it’s there’s something about that, if you were the person who trained your butt off every single day – and you saw what you got from that talking about getting reps and playing your face or your grandfather was we Built that into your damn brand, because you have characteristics of that.
No doubt right, yeah man see that’s something.
That’s that’s such a key piece that uh, that that puts another level on the entire flow that this isn’t somebody that’s just trying to help.
You understand a couple of the magic potions that help your business go kaboom right, he’s, trying to find out what is in the deep depths of the soil of what has created over the courses of the cosmos, creating time to get you to right now.
How did this happen, and where is it that this moment has got us to to go to right? We’ve got to here to go there.
You know to go to this determined leadership role occupancy.
That’s what scientists call it.
I i think i think it’s irresponsible.
It hasn’t come down to personal branding and it is now welcome.
Well we welcome it.
We want some of that.
We do heck yeah, that’s so awesome man.
You know i wan na i wan na talk more about your story.
You know i’m gon na get the question number three here, that’s pretty weak your story that you’ve had in his heart your story that you’ve had in the past.
You mentioned earlier that you know when you died.
You mentioned you mentioned your family was so important to you after you came back, they took care of you.
Can you tell the story about what happened, and i know that sometimes it should be deep.
I don’t you know if it’s something third party, i wasn’t there right, but you know explain to everybody what happened and what you went through during that time.
I guess the best way to ask this question is what was it? What did i see like first life? His first life, what was it like since, what’s been like since your first life yeah? Something like something like that from what i understand, i’m a completely different guy.
You know i was a.
I had a 35-year career as a senior executive in the creative space.
They said i was um, arrogant, sorry, you know um at any rate, um i had a 155 iq, they called me creative genius or something um.
I never needed a formula.
I never needed boundaries.
I just you know.
My wife explained that i would.
I would just take the intangible and build it out for somebody and show it to them and um, and it all changed in a second literally i um we were out of town and, like i said, my son was at a local training center working on a Swing and i decided to walk down there and i never made it.
I was crossing an intersection and i was like three in the afternoon and um.
I got hit by a bus now bus v, pedestrian in legal terms, um, it’s um, i’m so blessed.
You know he was going 35 didn’t even see me.
He was a lying bastard scumbag creep, um ex taco bell employee, but nonetheless um.
He took me out without even putting his foot on the brake and um so 35.
I went through the windshield and then trampolined me and i landed 40 feet down the road again and um.
You know the scene was just nasty and uh emts resuscitated me and i love.
I love points in the report that it’s like um.