Good morning, folks, right car guys car gals.

This is lou ramirez, the car guy.
This is fred lanark’s sub, prime hero, and we are brewing solutions on the car guy coffee podcast.

Good morning we have a very, very special guest.

That’s in the mob.
He is he’s kind of a boss, so we’re excited to have him here, jason harris folks.
If you guys haven’t heard of jason harris, you must be living under a rock this guy’s all over the place.

The social media game is, it is but there’s one thing that if you don’t know the name, you will know the tie, he’s the guy who wears the orange tie.

That’s the orange tide.
I love this guy.

We’ve actually had the opportunity to be interviewed on his show, which man we had a great time on there, and now we have the honor to finally get him on our show and be able to sit down and share some knowledge and share some strategies with jason Harris alright, so folks, before we get any further, let’s go ahead and get this intro going forward guys tag some people.
I need you guys to start sharing because we’re getting ready to go, live and hard with our man jason.
So here we go so wow without further ado.

We want to go ahead and bring our guests in this gentleman is absolutely stellar.
He is an american canadian.
So it’s a unique situation he’s not he no one loves him at either place, but yet they do.

You know what i mean like they don’t accept.

Like he’s a canadian, no he’s an american now he’s a canadian american, no he’s an american canadian, but we love him in the cafe yeah.
We’re excited to have him here without further ado.

Here he is boom.
Hey: hey, hey! What’s going on guys man, we are excited to have you here.
I love mornings and my favorite part, my friend jason, i’m drinking the dark roast of closer’s coffee, which is our coffee brand, that is supported by our belt bell, uh brand and if you’re in the car business, you know exactly what it means check out.

Hashtag build a bell and um, it just keeps you going right, i mean look.
There was when i got when i started in the car business.

There was only a handful of things that kept me motivated.

That was money and coffee um, and i drank a lot of coffee and i made a lot of money uh, so it kind of went hand in hand, it all works out, yeah, coffee and money.
It’s a great company is that coffee is actually a huge asset in the world.
Today i mean what i mean: it’s the second largest commodity in the world, right behind oil, pretty big! It’s a good thing.

You got a little piece of it.
We got our own action going on with our coffee, but it’s you know this show is not about us.
We’re excited to talk about you today, there’s a lot of stuff that we want to bring out with jason, but the biggest thing is.

I want to hear some more of his backstory.

I’ve heard a few stories from you from having a conversation.
You know we ask these five questions, that we ask everybody at the show, and these five questions are really important to get to know people.

I think it’s going to tell your story this way.

We can paint a nice picture before we get to our fresh news, so i’m ready to start this five minutes.

Well, let’s say good morning to a few people: let’s do that, let’s jump on there laura good good morning, lord good morning, good morning out there and charles hey, what’s up charles, just made his ride up to visit us what an honor that was really, i cool To thank you.

I know this.
I want to thank you once again for making that three-hour six-hour total to come visit louie and i at our dealerships, was amazing experience to sit down and talk with.
You share some ideas.

I’m looking forward to having more conversations with you, charles thanks for jumping on this morning, get ready to hear some great great strategies and some ideas this morning.
It’s gon na be a lot of fun.
So speaking of great solutions, we know that she loves to give her some car guy coffee in the morning uh doing whatever it is that she’s doing she makes sure to find a way to grow some solutions.

We are so thankful for you and everybody at think tank.
Speaking of think tank.

This group has been brought to you by think ad group.
You can get information by going to think ad group.
com and uh finding out how exactly these solutionaries can brew, something for you.

Uh to solve problems in your business next to them, we also have elite fi partners, michael altman and his crew do great things to help.
You build your business, but they build it as a partner with you, and we are just so thankful to have them sponsoring the show as well.
No doubt about it excited jason.

Super excited man, one thing that i really really love: it’s a good design right and every time i see you no matter what it is, and this is a great testament to consistency.

Every time i see you, you look like you’re getting ready to do a shoot for your brand, and i love him because look at how awesome he he always has that time.
He always has a couple of accents of the orange i go to bed like that.

I bet you do i bet you i i bet you do your blankets.
Your blanket comes over and there’s just the tie and the shirt looks 5 30 rolled around covers come off, i’m like let’s go yeah you’re not going to catch me at all.

Give me my closers coffee, yeah man, i’m excited to have you in the cafe today, but also just to have other people that are joining us this morning.

Uh once again, if you are watching tag, a car guy tag, a car down share some shit out inside of this cafe with us.

What’s up justin man, that’s my dude! What’s up justin speaking of think edgar there he is hey! You know justin justin’s, one of those guys that um really is all about sharing and trying to get people together and all that type of stuff.
So, to have jason on you know, jason was just a guest on the think tank recently it was like the best six and a half hour, podcast i’ve ever done and that’s what happens when you open up a bottle of scotch with justin and jason, we’re just Gon na it’s a great experience, you know and you you were there once as as like just being there as a friend for somebody else, you got to be the you got to be the spotlight um like last week and uh man.

You are you’re, just you’re you’re a spotlight everywhere you go and i’m excited to have you here.
I know that a lot of people um are looking for ideas and they’re looking for ways to get better at this game, and i know that you can offer a ton of different ideas and just strategies that can definitely just blow people away.

That’s what you’re doing up there in the in the group of people that you’re trying to form right now, it’s really a beautiful thing.

I love the the strategy mob yeah, it’s been a really fun project.
You know, um, look i i started my my content game.
Uh about three and a half years ago, um, i got super serious about it two years ago and for the last two years, i’ve just been, i record, probably between three to five hours a day uh every single day for the last two years or every single Working day for the last two years and um i just said well, i decided that you know i can only build so much content.

I want to even put out more content.
I remember having that meeting with my staff and they looked at me like dude seriously.
I don’t even know what else we could possibly be recording outside of you just going to the bathroom and sleeping, and i’m like there’s an idea over here, but no like it was just like okay.

Well, i i have a voice.
I know a lot of really amazing people that i’ve met along the way that i have networked and connected with um, on linkedin and in automotive events, and they have amazing voices, and i want to amplify not just my voice.
But i want to amplify their voices as well.

We got to do something and hence strategy mob was born and you know it’s.

We spend a couple hours every single month with each of our of our captains and that’s it and uh.
We record those content and we yeah.

So we have so we have mobsters, you can sign up to be a mobster, you go strategymob.
com, you can be able to become a mobster and then our our content captains, and then we have our our captains that create content.
And then we do have some underbosses that i will be starting here in this next quarter and an underboss will get their own podcast series uh produced and sponsored by strategy mob studios.

So that’s all i’m in love with what you’re talking about and i i love the whole idea.
You know i’ve heard about this a little bit before, but just you breaking it down even deeper amazing, and i really believe that you have something going on.
That’s going to be very, very big, and i think you know that too and the way you’re doing hey when you can bring together a bunch of like-minded people that are on a similar mission.

It amplifies what you’re doing so.
Like you said you’re putting you were doing five hours a day, you were doing all these videos but you’re like i still want to put more content out there, and i think you did that.
That’s exactly right.

I believe in that whole strategy too, that just the more the merrier people some people are kind of like it’s too much.
No, it’s not there’s no such thing as too much when it comes to social media when it comes to content, because there’s always room for more of it.
There’s the one video that you put out that affects one person is worth it.

You know what i mean everyone’s going through different things in their lives, so everything can be out there.
You need to have that video for them or that content that somebody could watch that amplifies what they’re trying to do and tries to make them motivated and you’re doing the right thing by adding captains, and you know under bosses.
I just love the name just i know right just talking about it like that makes me want to you know.

No doubt you know so it’s like it’s like it’s so cool.
Look! It’s us having fun um! You know, there’s not we’re not monetizing! This content! Um! You know maybe some day in like five years or something we start hosting some events and seminars and conferences.
You know i, i hosted the game changer seminar at the rogers stadium for a couple years, and that was a lot of fun.

So you know that might come into play, but really it wasn’t about that it was.
Everyone did kind of give me a hard time right, like um they’re like are you sure you should be doing this? Your business just took a big monster hit because of covid.

All right, you’re going to invest and build a whole nother brand, and you know it’s not cheap.

It’s not cheap.
I think uh strategy mob has an annual budget of around a couple hundred thousand dollars, and you know there’s like how are you gon na make money on it? I’m like, and i love sitting down with my team and telling them well we’re not they’re like what you know like look.
This industry has done some amazing things for me.

It’s it’s it’s! It’s given me amazing opportunities, um, not just for myself, but also for my family, and it’s just like there had to be some way that i could legitimately give back uh to the industry in a way that was just completely selfless, and this was just the direction We decided to go in and we’re look.
We’ve only been at this now for like six months and um.
You know we’re fumbling our way through it we’re learning things how to do things the right way and how to do them the wrong way.

You know we’re stumbling our way through it, but you know look 10 years from now.
I’m going to be incredibly excited to see what this brand is going to be all about.

That’s right, we are too, you know i love watching.

Other people, like you know, a lot of us, are on similar missions.
A lot of us have a lot of similar things.
Well, i have a podcast, you have a podcast you’re doing things, but you know you’re well established and you have a lot of things going for you and to watch what you’re doing inspires me.

You know to watch what other people are doing and that’s.
Why that’s? Why i love hanging out with you guys, that’s why i love the guys over at think tank.
It’s like there’s no competition here.

This we’re all here collectively to help out an industry that has just done so much for us.
No doubt and that’s and that’s the thing, there’s plenty there’s so many people trying to buy vehicles, there’s plenty of states countries all over the world that are selling vehicles.
The competition is not competition.

The only competition you have is yourself, you know all you got ta do is just be better than yourself and and that’s absolutely what you are been doing since i’ve seen you since i’ve noticed you you’ve always been on a steady climb constantly, and i appreciate that And that inspires me to constantly do that too, because you know i can’t slack jason’s, not slacking.
I can’t slack, you know this person glenn lundy’s, not slack, but whenever, whoever i’m always watching and i’m paying attention to what the motivation is for them, because it helps me stay motivated because sometimes you wake up in the morning.
You know you’re, like man today i mean the day, but you just get up drink your closer coffee.

You drink your car guy, coffee, whatever it is that you’re drinking.

Well, it’s it’s indeed sucked into that, but you know it’s the same though, as a dealership, though right you’re working in a dealership, the key to success is your routine 100 and you know i.
I learned that kind of the hard way you know, but it was more of kind of a just a self-learning journey about that.

You know it was like.
I was in the car business selling cars just like everybody else, and i would have these months and i’d have these really great months and then i come down off them and then i’d have another one.
It was just like this constant.

Like i looked at my income as like a roller coaster – and i was just like like this – doesn’t make sense, you know – and i had a manager – incredibly smart manager who, who pushed me and said you really need to dissect what you do on those months.
Like you literally get a journal and just document the whole month, as you know, the month is going well, you just got ta document the whole month and you got ta, take a look, and then you got ta reverse engineer that into a routine that you can Consistently execute and that’s how you’re going to succeed, and it was a lesson that i took and i owned and um it’s it’s the same as how i do my content.
You know everything is scheduled.

You know jonathan, my camera guy is going to meet me right after this at 9 45 we’re shooting from 9 45 to about 12.

Then we have meetings after that and then we’re going to do another shoot between two to four today um and you know, on wednesdays, i record between four to five podcasts on wednesdays for myself and it’s just like staying in that routine.

Those daily routines, i mean dude.

I got i to the point where i in my calendar, i literally, have scheduled.
You know when i’m supposed to wake up and when i’m supposed to play with my kids, you get smart, that’s the way to do it because you never forget, or you always make sure you have that time to include.
I love how you said even playing with your kids.

It’s it’s a priority like i write things down that i need to make sure because everything you can’t just do podcast podcast car business card business and then forget about your family.

Oh 100.
You know what you know: what’s actually really cool a good hack actually for anybody out there that’s got kids.

Is that when you schedule it into your phone, you actually have an option now to actually turn off notifications.
So there’s a do not disturb.

So what i do is, i literally i will put on a do, not disturb which means you know.

You see all these notifications that are popping up right now, like my phone won’t ring, it won’t vibrate.
No notifications won’t pop up, and you know the phone’s just kind of sitting there and all of a sudden.

You know it glows on the side of your eye and you’re, like i know, you’re like want to pull in you’re like what is that i love how you get it all: slow-mo uh, oh car, guys coffee just updated their instagram and uh um, but yeah yeah.

It’s true, you know, i see what you’re saying so.
Actually, i have that notification right there on my phone yeah, but i noticed that was the first time i noticed it was this morning i was you’re you’re like what’s your reminder that hey jason we’re going to be interviewing jason harris this morning and it says: do You want to put it on silent mode or no.

I was like yeah.
Why not what feature i think they could have ever added? In fact, actually i you know what i’m big pet peeve.
I was in a dealership the other day and i watched a salesperson answer, their cell phone um in front of a customer.

Oh and like guys, i got to be honest with you.
I literally want to walk over to him and just kind of slap it out before social media became a huge thing i used to.
I used to hate it with myself.

People were on their phone all day right because i used to be like what are you doing.
I almost wanted them to check their phones in with me, and then they can come periodically check it because they felt like they were just wasting their weight their day away like i’m like i get it, it’s so simple, just to jump on next thing.
You know you’re on facebook.

Next, you know you’re playing a game.
Next thing you know you’re just doing nothing and, and that happens to salespeople out there across the country.
It’s very simple, because you’ve got a computer in your hand that you can do so many things.

So i can understand, but there’s so many things with this tool that we have that we can do some amazing stuff with now.
That’s why i don’t.
I fell away from that because i really encourage my guys to get huge on social media to use this and to to follow and and to learn and educate, because there’s podcasts out there, like your podcast, like my podcast, like a lot of other people who have Amazing ideas and thoughts through the podcast that you can educate yourself throughout the day.

You have a slow day.
You need to catch up on something you feel like.
You need to learn something: go watch one of these podcasts watch strategy with jason, because i’m going to tell you you’re going to not only learn stuff from jason, but he has amazing guests he’s had my favorite guest so far were the car guy hockey guys with You i want to sit down next to you, i can’t i’m going to be there.

Oh dude, we got to do a drive.

I know that that was such a cool idea.
It reminded me of like some talk, shows that you see on on the show.

I can’t remember the name, but almost like it was that karaoke one remember who’s that jake james he’s an english fellow yeah, the keurig guy yeah he’s another carpool karaoke yeah.
I love that that tiny little show that people may have watched.
I love that show, but you you kind of bring that into the car world, and i thought that was genius um.

You know there’s so many things that you’ve done.
That has been innovative, like you know what, whether it’s branding yourself by total accident, we’ll talk about that some more later, whether it’s this or that it’s there’s some amazing stuff that you’ve been doing and you’ve been making it and you’ve been noticed by that.
So that being said, let’s get to this five line.

Are we right? Let’s all right, we got five questions that we’re going to ask you the very first one’s the same one.
I ask everybody and it’s a very simple question: it’s your! Why it’s your purpose! So what motivates you every single day, jason to wake up and just go for it? Make sure that everybody in the whole world knows what jason is all about.

This is going to sound, really odd, all right and when i say it out loud, it’s going to sound like jeez jason’s got a monster.

Freaking ego um, but that’s it’s not it’s more of an efficiency thing than anything, um my.
Why, for doing what i do as far as like my content and getting up and just creating, is i literally have this this crazy idea that i want to be able to show up to an event and not actually have to introduce myself to anybody, not a Single person they just know who i am, they know what i’m about yeah, and i know that sounds like really odd and that’s like that’s a little egotistical, but it’s actually, no, i mean look.
I love networking events um.

I i’m so annoyed right now and i’m just i’m literally like a like a junkie looking for his next fix, because i can’t go to him right now and it’s driving me nuts um.
But it’s like how much time i spent at these networking events introducing myself and explaining to people what i do, and i just had this.
This is that’s my why i have this crazy little.

Why that i just i envision someday in the next 10 or 15 years, i’ll just be able to show up to an event and not have to introduce myself to a single person.

You know that’s the thing is that weird, like it’s people usually come in, they have like some big epic like awesome like, oh, you know it’s like that’s a great motivation, and i know what that means, and it’s not egotistical.

That’s because you believe in what you do you have a passion for what you do, so you want.

You want people to have the same passion too right.
So no doubt jason.
You are definitely if you’re not already at that level.

You’re right there.
You know what i’m saying like people are, knowing who you are getting there.
Man yeah and i i know that.

That’s something that lou and i talk about quite a bit because we we’re we just started doing this this year and the whole going to these network events.
We haven’t been able to do everything’s canceled, since we started this pretty much right.

No isn’t that stuck! So that’s my why, when it comes to content now, i think maybe you’re, looking probably for a little deeper.

Why of you know like? What’s my why you know why i get up in the morning why i continue to move you know what it is is um.
I’m an entrepreneur at heart – i just always have been you know like i legitly try to be an employee and i’m just like it’s just in my dna not to be that individual and i love running businesses.
I love owning businesses, but for me it’s a marathon.

It’s not a sprint and i wan na i wan na find that pace, and i wan na run that pace.
I wan na run my marathon as long as i really can’t.

That’s it it’s just i don’t have.

I don’t have the golden objective of owning a sports franchise or you know owning my own island or anything like that.
I just want to be able to run the race as long as humanly possible.

I can honor that, and i know what you mean by that and that’s an absolutely great way of thinking, you’re right, it’s nothing! It’s not a sprint.

This life is not folks if you spread through life, you’re gon na miss a lot of stuff there’s.
So many things that you’re gon na sprint by and just not pay attention to so take your time enjoy smell the roses.

Do all those things, but also be in a constant growth vote, just much like jason, is and and the growth mode is something that, like he says, it’s constant growth.

His motivation for growth, when it comes to his business side is that he wants to be at all these events and he wants people to know and it’s not because he wants to be.

Oh he’s the coolest guy in the room.
He just wants people to know.

This is what i do.
This is how i do it, and this is how you get a hold of me, and these things are so important and jason is building that, and i love that that’s exactly what we’re trying to build up with arthur with our brand.

That’s why we have people like jason harris on our show, so we could people know that we have real people and we we understand the real car business and you are definitely all about the real car business.

Oh wait.
Thank you, sir.
So we’re going to get to second question lou what you got for my friend, oh just to comment on a few things, uh going through about jason and the way that he builds relationships and he’s found some great success.

Inside of this business uh from dealing directly with the customer to now commentating and enriching dealerships nationwide uh, with some comment nationwide worldwide right worldwide right, he’s, uh he’s doing great things and because of the heartbeat that he has to just connect with people i mean i Can remember when, when we first connected, you know it was on linkedin and his his initial conversation is basically talking about.

You have a podcast.
I have a podcast.

Let’s get on i’ll, get on your podcast.
You can get on my podcast you’re, whichever uh you have a coffee.
I got a coffee, we got some stuff in common right and we started just talking about just natural, hey, we’re in the same space, we’re in the same business.

We’re doing the same thing, but i want to connect with people that are trying to rise up.
Also – and that’s definitely, some solutionary syrup right that is, is being able to be poured into whatever it is that we’re brewing, but he does that with so many other people.
He brings such a great uh such a great aura of excellence.

When he is speaking, though um i mean i’m gon na i’m gon na hit the chest right.
We’re gon na make sure that we penetrate deeply because here’s the thing you’re you’re speaking about leaving something that we often talk about.
That’s a legacy right, so your legacy content that you put out makes it to where you don’t have to have anybody announce that you’re.

Here, though, let’s talk a little bit about legacy for a second um, because i think there’s a little confusion.

Uh out there about legacy, a lot of people seem to think that legacy is, is kind of like a sole proprietorship right.
So um i had an opportunity to sit down with a incredibly wealthy individual.

Just you know kind of talking like next next next level, stuff right you’re.
Just like you know, you know at that point where you could just literally just buy whatever you want.

It’s just not even an issue, and i sat there and i got talking with him and he knew down to the exact number of how many millionaires he’s created over his lifetime.

That’s his legacy, and that was his legacy, not his billions and billions and billions of dollars worth of wealth all right.
It was the legacy of how many millionaires he had created over his career and – and i think that’s key for a lot of people is like when you think of legacy.

It’s legacy is not you as an individual, because what happens is once you pass that legacy.

Then dies with you as an individual.
Your legacy is built around the people that you uplift with you.
That’s right.

It’s not just you shooting like a like a star up yourself.
It’s no! It’s you literally just taken as many with you on the way up.
Um and that’s, i think, ultimately, is what builds some amazing legacies and that’s what’s so key about how it is that you approach it.

That’s what’s so.
Where are you how to do it together? Right i mean, because you have you, have such a a motivation to make sure that we are raising up together right, i’m not trying to get above you uh as the business that there was such a stigma on the business.
Whether you were gon na you were gon na rape, the customer or you were going to uh snake your brother.

That was her.
That was the way that this business has has operated and that’s something that we’re trying to slay absolutely kill and to where we can say.


We are professionals that can operate with honor and have a good freaking time right yeah.
How many times did you see a manager write down a deal? You know a commission because uh, you know their ego got in the way.


Like i look, i as as when i was a manager, i i love the fact that my sales people underneath me made more money than me.

Yes, it was great, you know, because they had my back always that’s right.
I ever need anything.

If i wasn’t even there, they took care of it because they knew i took care of them right.

It’s not it’s, not all about making more money than the person.
Next to you right, it’s about the people that you uplift all along the way.

That’s where you’re going to get it.
That’s what it’s all about you know, and i and i agree with you jason.
My favorite thing is on paydays when i hand checks out – and i see just how i know how successful i was that month.

You know, because i could, as a manager we’re always going to do okay, you know we’re always going if we do, but when your team, when everyone on the team is doing great, that’s when you’re successful.
That’s when you know you did your job that month.
That’s when you know that your your guys love you, because when they take those checks home and everyone has a check man, i feel so good.

I could have made less money than i did the month before, but i’m so much more motivated.
I’m so much more excited about my guys, all doing really.
Well, that’s what it all about that legacy and that legacy is huge and you’re, leaving a lasting one, and i’m really um excited about watching your legacy grow.

That’s something that i’m really passionate about too is my legacy.
The older i get the more i’m starting to realize how important it is to not be so.
You know we all got to focus on ourselves.

We got to build ourselves up, but it’s something about building other people up using what you have when you’re able to when you’re able to when your cup starting to overflow – and you have all this extra like much like you do right now and how you’re trying To get it out there you’re, starting to pour this cup of you, know closer coffee, whatever it’s all these other people and they’re all getting a flavor of it and now they’re spreading that coffee up to other people and that legacy just keeps growing and that legacy May not even have a name attached to it anymore, no, but that totally that doesn’t matter right, because that’s not what we’re after you know we’re after, because you know money’s going to come, it’s a byproduct of doing the right thing all the time.
It’s about work hustling, so the money’s fine, it’s not what it’s about anymore! Isn’t that cool? Isn’t that cool to have that mindset where, like you just literally know, like you, know that um your hustle will always bring the money that you need like it’s just like, like i, i was talking to a friend the other day who lost their job right, like A lot of people, unfortunately, right now, you know there’s a lot of people out there because of the pandemic and because they impact on their businesses, uh that they’ve lost, they’ve lost their jobs, and i can just see in this face this.
This serious just concern and worry that he’s not going to be able to find another job and he’s not going to be able to support his family, and it’s like – and i was you know it’s funny, and that sounds bad actually, but it was actually difficult somewhat Difficult for me to kind of empathize with them.

Of course i i did but ultimately, but you know it’s like because i’ve never had that.
You know i’ve never been once in my life concerned that if i lost my job, i wasn’t gon na go get another one in within 15 seconds afterwards right and it was just because i knew that my level of production or my hustle, and i liked that Word um, you know, was always going to bring me what i needed to to provide for my family and to live, and it was just like.
So, instead of focusing on the money i focused on the hustle, that’s that’s exactly right because you always get back what you put in.

That’s the thing about sales as long as you’re patient yeah.

It’s very true! It’s very true.
You know because a lot of people they give up too easy on themselves or they think that it’s they’re failing, even though they’re not they’re, just going through the struggle that everyone goes through.

You just got to move through those the thing about sales.
There’s down swings and there’s upswings right, so you want to keep the upswing as much as possible, but every once, while you have a couple bad days, you have a couple, maybe even a bad month.
Who knows but here’s the thing they don’t? They don’t stack up together if you stay positive and you keep moving, you keep growing and you keep trying and you keep focusing on just working on better than i did yesterday, because consistency is so key to all this.

That’s probably my favorite ingredient to everything that you do is that you can you can be positive, you can do this, you can put.
You can put social media out there, but if you’re not consistent, it’s ready.
It’s lost all that work you put in everything.

You did is just going to fall apart.
Much like working out.
You could work out three months straight you’re on the best shape of your life.

Take a month off see what happens exactly you’re right back to where you work day, one only after 30 days.
So it’s very important to maintain and stay consistent, and you definitely do that.
You’ve been one of the most consistent guys on social media that i’ve seen, and i appreciate that and that’s that’s the kind of thing that i think people notice.

I know i noticed that because when i could rely on somebody to put out good social media posts, that’ll help me stay motivated and keep growing, i’m going to follow them, i’m going to make sure i keep following them, liking them sharing them right.

You know what the key, though, to consistently put out that much is to understand that um, when you swing you’re, not always going to hit a home, run bam like someone asked me other day, like jay like how do you put out like so much content, and I just i said, because i don’t swing for the fences.
That’s how like i just.

I know that i’ll swing.
Sometimes i will strike out dude.
There’s some content i put out there that was like.

Why did we put that out there again, like that’s really ugly or god did i really say that out loud um? Did you edit that um by the way, i actually am not involved at all in any of the editing of any of my content? That’s nice! That’s another way i’m able to do it is that i don’t get involved in that.
I’ve got trust in the team, i’ve empowered them with the vision and the direction, and hopefully the goal, which is to educate um.
But i give them if i was to sit there and literally look over every single, every single post on every single video that we put half of them, probably wouldn’t go out dude.

I don’t even like listening to myself.

I don’t like watching myself.
I hear you.

I have my friend: that’s that’s a piece of mind and you’re right folks, if you did not hear what he just said.
He said once again it’s about being consistent, but it’s just about putting it out there.

Now he talks about a moment ago.

He says well, there’s posts out there that i watch and then i’m like.

Ah why’d, i do that.
Well, here’s the thing there’s that one person who watched that, though, there’s one person out there who did watch that if someone watching they got benefited as great but also the other thing too is look.

You got ta understand we learn.
I learn more from my losses than i do for my wins.
Thank you, okay, so you know, look like we put a post out there and it just goes.

It doesn’t go anywhere all right.
Well then, i actually, i is it weird that i actually enjoy those posts more than i enjoyed the post, that you know, get 30 000 views and two 300.

You know comments and all this other stuff like i, i i actually enjoy the ones that just totally flatlined because, like i want to go back, and i want to figure out why the hell they think you learn you’re right, because you learn so much more from Your failures and you because when you keep winning yeah well, when you mess up, you got to learn something from it and that’s fine and that’s beautiful, and but i can tell you if even your messed up ones, no one notices that that’s that’s you! You know.

We all that we’re we’re our own, we always have been.
I think that we all can be.
You know very critical of ourselves.

We can all be very critical of our videos.
Our voices like this man right here he’s the worst about it, but but that’s okay! You know, that’s why you know when lou and i were a good team because i’m i don’t like my content either.
Well, i do i love it, but i don’t really like how i sound or look on camera much and i’m like.

Oh my gosh, but i got over that very quick, because i knew that i had a mission that there was something that i needed to do just much like you you’re one of those guys that i watched i’m like man he’s on that mission too.

I’m inspired guys like you um, you know, i can name a bunch of names, but oh there’s some great there’s some great people in our industry, but you know what there really is patches of the world.
Michael cerrelios, you know there’s just there’s so many, and i know i only named a couple.

So if i didn’t name you it’s not on purpose, yeah, no there’s two there’s two there’s that’s there’s a lot of them out there, but once again, as you hear all these names that he’s mentioning and we’re all here sitting there talking, there’s still so much more Room for other people to do the same thing and try to grow.

I heard you guys out there who are watching right now that are on the edge of your seat.
Thinking, oh man.

I want to do something like this, i’m very close to to.
Maybe i should do this go for it, but here’s the thing you’ve got.
You can’t be like half the people that i’m sure jason’s seen it, who show up for a month start doing stuff and then they disappear.

Folks work.
You have to do it every single day once again, consistency, that’s a huge word.
So, let’s get to question number three for you now question.

I never got to question number two number two: did we only go through one? I’m sorry, i’m gon na shut up and just answer your questions.

That’s that’s fine! Uh, it’s very easy! For us.
This is just a conversation to keep uh saying what it is that we say, but folks, i’m not asking a single question, because one thing that is going to be consistent inside of this cafe is before we go too deep.

Oh, thank you, sir.
Thank you.
We are going to do everybody and we are going to make sure that we announce what it is that we want to make sure everybody takes and puts inside of their cup.

It’s the culture of forgive, focusing and flying uh, so that you can keep growing.
So before i ask you a question, my brother jason join us as we get ready to forgive focus, fly you’re gon na put your hands on your shoulders and you’re, going to wipe off the weight of unforgiveness, put them on the shoulders, all right and you’re, going To wipe it off on three forgive focus fly one: two: three forgive focus fly and keep growing, keep growing all right for now, but we got now that we have it now we’re up in the air folks, having a good time all right, i want to get A little bit deeper now that we’re all stretched out these are things that you got to do even on the lot right.

Take your guys outside get them to stretch a little bit, get their bodies to move.

If you’re at a conference and you’re speaking, you got to get your people to move around, you’ve got to move around how to actually get that blood flowing uh.
So speaking of flowing and we’re going and we got a good conversation happening, we got uh colin, charles russ and evelyn all commenting and talking about some uh, some great stuff.
I mean i love, they all love it.

Every single one of these people love you hey guys, what’s going on, that’s awesome, but i want to ask a simple question: maybe it’s been asked before? Maybe it’s been asked on your show and others, but what was it that got you into the car business? Oh uh, i got conned things straight up, yeah that was like i i i had a roommate and uh that was working at a car dealership.

I was actually working at a radio shack at the time and um yeah.
He he was like you like selling stuff right and i was like yeah sure i like slime.

So he goes like you like cars of cars.
He goes why don’t you come sell cars with me? Okay sounds cool.
Uh little did.

I know he got a 500 um bonus, which i played for longer 90 days.
He was going through the entire university asking everybody.
If they wanted to sell cars, it had nothing to do with me as an individual.

So the only thing is my tenure.
There actually lasted longer than his did, so you don’t even know if you actually collected on the 500 um, that’s funny, but i find that it’s look like we get into this like one of three ways right either we were born into it all right.
We stumbled our way into it.

One day, like the stories i hear are hilarious.
This is like well, i was buying a car from somebody and then they offered me a job.

Oh okay, you know, or or in my case you get conned into it.

So it’s true, you know, i love that story, that’s funny that he got conned into it.

You know that the thing is, it’s things happen for a reason, and you were just meant to be in this business.

That’s that’s exactly what it was.

The business was thirsty for some jason, you know so i loved cars.
I love selling um.
I i started my selling career actually with my father uh.

We sold baseball cards on the road and the mid 80s and ladies and probably into early 90s yeah.
Probably 1991 is probably when we stopped and uh literally we’d, go to convention to convention selling selling baseball cards and he would set up his table and my grandfather built me a little four by four kind of four foot by four foot kind of glass case.
For my cards and i would sell like marvel, comic cards, little action, heroes and stuff, like that, and you know it wasn’t until much later on.

I realized that you know my dad brought me along because he loved hanging out with him, but it was actually a strategy he had because these card shows fathers would come with their sons or their daughters right, and i would occupy the daughter or the son with Some of my stuff so that he could actually suck up the time with the father and continue to sell.
So it was a multi-prong approach, sell strategy, so i learned really early on of how to sell and how to create strategies around selling and targeting your audience.
I mean i remember him: setting up his his cards, display he’d, be one of the last people in show to set up so you go to these big monster shows right, you get a table, you know, and you go to these big monster shows it would take A long time to set up right, but he would actually spend majority of the entire morning instead of setting up walking the entire the entire place and seeing what everybody else was putting out right and then, and only then would he go back and start putting his Uh putting on his own stuff – and he would just in his head – know he’s like okay.

I saw these guys over there.
They had you know that was ken griffin, uh junior rookie cards over there, they’re selling them for this.
Okay, i’m gon na pull mine out.

I’m gon na put these over here this this side of the corner, like he even had how you laid it out.
The case is from right to left from top corner to bottom corner, like he all of that was kind of just i learned over it, and that was at a very young age.
It’s how i started learning how to sell cars or hiding out how to sell, and then cars just kind of became a fascination, because i pretty much wrecked every single one i i drove before before i even had it before i even had a driver’s license.

I had two considerably sized uh vehicle accidents underneath my belt.
So that’s a good story because you know one thing that’s beautiful about.
That is that that that you and your pops went out – and you guys did all that type of stuff together and there’s something about that, whether it’s sales or not, it was you, grew up, and you had a father that was there trying to teach you a Skill – and you learned some stuff – you know walking around and the way he would look around at everyone’s stuff to figure out how he was going to set his stuff up.

Smart so and then giving me that little section can you understand what they like you’re paying by the foot yeah the fact that he would allocate a couple of feet of that or three or four feet of that? To me that doesn’t necessarily i mean the math.
Doesn’t necessarily add up that’s another three or four feet of additional cards you can be putting out, but instead you give it to the kid, because that kid will attract the other kid.
And now i can keep the dad in front of me for instead of five minutes, i’m keeping up for nine minutes genius.

I love that and it was smart.
You know for you, you know it helped.
You grow confidence yourself, yeah.

You grow confidence in negotiating with people and help you grow confidence in just meeting new people that you’ve never seen before, but you all had a common thing.
It’s like when people come into a dealership, we’re on a same mission.
Do you want to buy a car? I want to sell car, let’s make this work right, so it’s very much like that.

You’re you’re doing that’s! That is a really cool story.
Man! I i think.
That’s me my my sales.

You know experience with my father.

Nothing like that.
He did take me out and show me negotiating my dad was a negotiator.

He didn’t care where he was, you know, so he that’s just the way my pops was and my mother she’s from another country, so she’s from korea, south korea and she’s very much a negotiator too.

Probably one of the best negotiators i’ve ever seen like she was very, very big about it right, but and if anyone’s ever dealt with a asian or a particularly a korean woman on a lot, it’s not easy and you do have to take your time with them And it’s nice: did you ever see that tv series i’m gon na find it now? Because you just reminded me of it? I think it was some.
Was it fresh off the boat? There was a i love this.

Do you remember that okay, there’s actually an episode where she goes in to negotiate a car purchase and it is awesome and shaquille o’neal is in it and he like she keeps asking for the manager and she keeps going up.
She keeps going up.
I want the manager, i want the manager, i want the manager.

Finally, she thinks she’s in the right spot and she looks around goes no.
This is not the manager and then shaq comes out and goes you’re the only person to make it this far.
You got ta watch it.

You got ta watch it.
I love that show.
I think i missed that episode because you got ta just just look it up.

Just like uh shaq sells cars or something like that.

I’ll definitely check that out.
Well, it’s a great it’s a great it’s! A great story makes you crazy, a great crazy.

You know in this business i know that you’ve been influenced by a lot of people.
I know that you have you had a friend, your roommate gets you into this business, but if there was one person – and i know it’s hard to name one person, but if there was one person who influenced you the most, who probably gave you the most tips? Who helped you get to that next level, the fastest? Who would you call that one person or who would that one person be? I should say that’s a good one man who would have been one person be like in automotive, right um.
I had this manager um, his name was bird dog and i don’t actually know if that was his actual name or not.

It’s just what everybody called him um and – and i remember because the guy was like six foot – five, six foot, seven, three hundred and twenty three hundred and forty fifty pounds and he had a lazy eye bald just built like mr clean just like.

If mr clean, like rode motorcycles and like hated everything and you know, looked like you’d eat children for lunch um, but he and it was always so funny because he’d be looking this way and you did that you never knew.

I never knew which one to look at you know he’d be yelling at you, but i i just remember the level of of just kind of overall care, even though he was just this big monster of a person and uh boy.

Could he get angry? You know but, but you just it was just there would be these moments where he just literally just like get in your space and just like nothing else was going on and who you were at.
That point in time was the most important thing in the world to him, and i just i just remembered that i mean, maybe because it was also because i was looking that direction.

You know it was also the best ice breaker.

Whenever you met customers too, because you’d be like no, no, no look at this one um, so it was.
It was great.
I love people.

I just i just remember that you know um what i learned from him.
Uh, as far as being a manager was, you know and being a salesperson was really the the art of just you know really making that person in front of you the most important thing in your entire life at that given moment, and that’s it’s one thing to Say but it’s an entirely different talent to actually deploy like it’s, it’s super hard and i i even still even struggle with it.
Sometimes today you know it’s just to really just get in front of that customer get in front of that employee when the employee’s.

Having a hard time or or they’re they’re complaining about something, and instead of just wiping it off it’s like i mean i remember he, he shut the door, which then scared the crap out of me um, because this guy was monstrous.
He would unplug his phone all right, he’d turn off his computer and you know he’d kind of like move whatever was on the desk like parting, the seats you just like move everything off to the side right and it would just be it’d, be like a like.
A five second awkward pause, because you’re not sure what i would look at and it would just be like he was just there in that moment in that time.

In that space, you were the most important thing to him, and i just i think that that had a huge impact on me on kind of like moving forward of like how i dealt with employees.
How i created businesses, how i developed strategies was always just putting the individual at the heart of everything.
So when i, when i come up with operational, you know strategies it’s like putting the customer at the core of the whole operations.

You know uh when i come up marketing strategies putting that customer at the court just like wanting to be in that space for that individual and just that they are the most important thing right now and i’m gon na create everything i do around them.
At that moment, so i don’t think he probably knows that, and i wonder if he’s even stopped, it’s been a long time, but yeah that was that was a huge huge impact on my my career was: was that big scary man, i loved it? Bird dog was a good person.
I could tell this, you know as scarce he was.

He was the biggest teddy bear in the room.
You know you said you mean, but when he gets to his customers, man, he loved him, but i could assure you if the customer lied to him or if the customer didn’t follow up with like because he’s going to deliver everything he promises.

So you know you could tell that’s that type of guy, so the moment that somebody doesn’t do that part of the bargain they don’t hold up to their hand.

I’m sure he was like whoa hold on a second folks, because you know as a closer folks.
I will tell you it’s a nice guy thing works, but there’s times where you got to just kind of put your foot down in your hand down and be like.
Oh you don’t spend all this time with me.

You know this is the best yeah.
He had that ability um, but not, and even though he was physically a threatening, individual or threatening looking right.
Just had this just a candid ability to do that.

I just remember the other vivid thing about him is that he uh grew his own jalapenos at home.
Right and you know every day for lunch – he’d come with two of these home jalapenos about this big and even eat them like carrots, and it was just like.

About Richie Bello

Richie Bello has a vast knowledge of the automotive industry, so most of his services are faced towards automotive dealerships. He couples all his skills with the power of the internet to render even remote services to clients in need of a little brushing

Find out more